Totally Locally: Magic Tenner Town

After the huge success of the first Totally Locally National Magic Tenner, the innovative High Street campaign is back to help boost our town centre and allow independent shops and businesses to join together and promote our town! The Magic Tenner will run from 1st to 16th March, and Topsham is proud to join over 50 towns across the UK taking part.

Shops and businesses across the town will be collaborating to offer lots of fantastic £10 deals to get people out onto the high street, and to give a boost to the local economy. And if every adult in Topsham spent that £10 over the two-week period, it would provide a much-needed Topsham boost to our local economy. Which is magic!

“But that boost is much bigger than just the £10 you spend.” said local organiser of Topsham event”. Because most independent businesses buy from many other local businesses too. So when you spend £10 with one, it enables them to keep buying from those suppliers. So the money goes round and round Topsham’s local economy. This is really important as it strengthens our high street and helps hundreds of small businesses to thrive, making Topsham a better place to live, work and visit. Buying online, or at the big national chains & supermarkets has a much smaller effect, as most (or all) of the money leaves the local economy the minute you buy something”. Adding even more magic!!

Alongside the superb £10 offers, shops will be displaying posters showing how many of those local suppliers they have, to show how supporting one local business supports many. These businesses can include makers, growers, accountants, electricians, in fact any local suppliers at all – even where they buy the shop owner buys lunch!  The ‘money-go-round’ is what makes Topsham thrive.  “And who doesn’t want a thriving town?!” Said Topsham.

This circular effect is backed up by The New Economics Foundation, whose study found that £10 spent in a local independent business means up to £50 goes back into the local economy due to it being re-spent over and over.

Totally Locally founder, Chris Sands, said “We are always blown away by the response from indie businesses to our campaigns, and the reports of increased footfall and sales at a time when many are struggling with the cost of living crisis. So the Magic Tenner event is a good way for shops to support their communities by offering great deals, and for the community to support those shops that make our towns better places. It really is a win-win situation!”